DUAL-ENGINE OPTIMISATION FRAMEWORK
Engineered a hybrid SEO + GEO strategy to secure top positions in both traditional search engine results and generative AI search recommendations.
We partnered with Ruya Bank to deliver a complete digital evolution, uniting high performance web development with a focused search and brand strategy.
Ruya Bank is a licensed digital Islamic bank in the United Arab Emirates, offering Shariah-compliant financial services, app-based onboarding, and accessible ethical banking.
Created a high converting platform positioning Ruya Bank as an industry authority.
We accelerated generative AI citations, expanded bilingual visibility,
established domain authority, and improved overall organic search efficiency.
The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.
Here is how our redesigned platform streamlined complex financial operations, directly from the Head of Digital Marketing at Ruya Bank.
The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. Working with Prox was smooth. They understood our brand and the UAE market really well. We saw clear improvement in our Google presence and how Ruya appears on AI platforms. The team was responsive, practical, and delivered exactly what we needed.
Explore a collaborative deep dive with our experts and discover
how we would accelerate your path to digital success.
While Ruya Bank offered a powerful suite of digital financial services, the legacy search strategy struggled to keep pace with market expansion, creating visibility gaps against legacy banks, total absence on generative AI platforms, and bilingual content barriers.
See how we stripped away complexity to build a clean, high
performance growth framework that saves valuable time weekly.
Engineered a hybrid SEO + GEO strategy to secure top positions in both traditional search engine results and generative AI search recommendations.
Implemented advanced schema markups and entity-level data, ensuring AI models accurately categorise Ruya Bank as a top Shariah-compliant institution in the UAE.
Crafted optimised Q&A content frameworks in English and Arabic designed specifically to answer conversational financial prompts across modern generative engines.
Acquired high-tier backlinks and authoritative industry mentions to validate domain trust for Google algorithms and large language model training data.
![[In Their Own Words]](https://prox-uk-wp.proxdigitalagency.co.uk/wp-content/uploads/in-there-own-word.svg)
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
