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OPTIMISING FOR SEARCH & AI DISCOVERY

We partnered with Fajr Interiors to deliver a complete digital evolution, uniting high performance web development with a focused search and brand strategy.

Search Optimisation (SEO) AI Search (GEO) Knowledge Graph Structuring Bilingual Luxury Content Visual & Spatial Schema

Fajr Interiors is a premier interior design and architecture studio in the UAE, renowned for crafting bespoke residential and commercial spaces, luxury renovations, and immersive virtual tours.

Created a high converting platform positioning Fajr Interiors as an industry authority.

Year 2025
Industry Interior Design
Location UAE
The Results

Transforming Search
Presence with Speed

We accelerated topical authority, expanded high intent visibility, secured
leading generative AI citations, and improved overall digital acquisition efficiency.

0

%

INCREASE IN
TOPICAL AUTHORITY

0

%

HIGH INTENT
VISIBILITY GROWTH

0

%

AI CITATION
RATE ACHIEVE

-

0

%

FEWER SUPPORT
TICKETS

WHAT WE BUILT, AND WHY IT WORKS

The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.

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Reviews

WHAT WE BUILT, AND WHY IT WORKS

Here is how our redesigned platform streamlined complex financial operations, directly from the Marketing Director at Fajr Interiors.

The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. Prox's expertise in SEO has remarkably transformed our online visibility, increasing both our website traffic and keyword rankings. Their approach has aligned perfectly with our vision.

Saud Al-Riyadh
Saud Al-Riyadh Marketing Director, Fajar Interiors
Project Overview img

Ready to Build Your Next Big Digital Solution?

Victoria Horsley

Victoria Horsley

Business Development Manager

Explore a collaborative deep dive with our experts and
discover how we would accelerate your path to digital success.

Book a Free Strategy Call
Project Overview img

[BREAKING THROUGH THE NOISE IN HIGH-END ARCHITECTURE]

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WHY FAJR INTERIORS' OLD SEARCH PRESENCE COULD NOT KEEP UP WITH THE BUSINESS

While Fajr Interiors possessed an elite portfolio, the legacy digital strategy struggled to keep pace with market expansion, creating visibility gaps against legacy Dubai firms, poor high intent rankings, and total absence across generative AI search platforms.

WE NEEDED TO

  • Beat legacy Dubai firms
  • Win conversational AI citations
  • Anchor luxury design authority
  • Capture ultra-high-net-worth leads
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The Solution

Streamlined Workflows,
Maximum Control

See how we stripped away complexity to build a clean, high performance
growth framework that saves valuable time weekly.

[01]

DUAL-ENGINE OPTIMISATION FRAMEWORK

Engineered a unified SEO and GEO strategy designed to capture dominant search rankings on traditional engines whilst securing top recommendations in AI answer engines.

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[02]

SPATIAL & VISUAL SCHEMA INTEGRATION

Implemented rich schema markup across portfolio assets and virtual tours, allowing AI crawlers to parse project specifications and index Fajar Interiors as a regional design authority.

[03]

CONVERSATIONAL & INTENT-MATCHED CONTENT

Crafted detailed, luxury-focused content pillars and Q&A modules that answer complex user prompts regarding high-end interior concepts across generative search environments.

[04]

AUTHORITY BUILDING & HIGH-TIER CITATIONS

Secured contextual backlink placements and authoritative industry mentions, boosting overall domain authority for Google search algorithms and AI large language model training data.

[In Their Own Words]

Real Stores.
Real Growth.

As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.

Client Messages Screen Shots

Woody Mabbott

Founder - CreatorConnect
Client Messages Screen Shots

Vibhav Taneja

Founder - Smart Sense
Client Messages Screen Shots

Woody Mabbott

Founder - CreatorConnect
Client Messages Screen Shots

Vibhav Taneja

Founder - Smart Sense

Results Make The Loudest First Impression

[Our Work]

As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.

As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.

Plutos Payments

FinTech UI/UX Full-Stack Web Dev

Creator Connect

Interface Design Custom WordPress

Elite Coterie

Brand Experience WordPress Build
Book a Free Strategy Call
01 DM Foods 02 Fajar Interior 03 Ruya Bank 04 invisilayer 05 SmartSense 06 Klensa App

[Let’s Talk]

If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.

Discuss Your Project Freely

Victoria Horsley

Victoria Horsley

Business Development Manager
Schedule a call

How can we help you?