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PRODUCT & DUAL-USER
MARKETPLACE DESIGN

We partnered with Gulf Event Connect to deliver a complete digital evolution, uniting high performance web development with a focused search and brand strategy.

Digital Product Strategy Mobile & Web App UX/UI Dual-User Interface Design Dashboard Framework Design System & Prototyping

Gulf Event Connect is the Middle East's pioneer subscription-backed, commission-free freelance platform engineered specifically for the event management industry across the Gulf and UAE.

Created a high converting platform positioning Gulf Event Connect as an industry authority.

Year 2025
Industry Event industry
Location UAE

WHAT'S ACTUALLY
INSIDE THE PRODUCT

Gulf Event Connect is the Middle East's pioneer subscription-backed, commission-free freelance platform engineered specifically for the event management industry across the Gulf and UAE.

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Real-Time Booking Engine

Dedicated pathways for hiring clients and event freelancers.

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Real-Time Search Engine

Live keyword suggestions and visual open-project counts.

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Interactive Marketplace Dashboards

Verified badges, transparent budgets, and bid tracking.

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BUILT ON TOOLS
THAT SCALE

The technology behind Gulf Event Connect,
chosen for speed, security, and growth.

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The Results

Transforming Marketplace Operations with Speed

We accelerated search engagement, clarified onboarding flows, optimized key call-to-action visibility, and improved platform efficiency.

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80%

SEARCH FUNCTIONALITY ADOPTION RATE

100%

ONBOARDING MODEL CLARITY

95%

CORE CTA VISIBILITY SCORE

28%

FEWER SUPPORT TICKETS

Reviews

WHAT WE BUILT, AND WHY IT WORKS

Here is how our redesigned platform streamlined complex financial operations, directly from the Leadership Team at Gulf Event Connect.

The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. Bridging the gap between corporate event planners and freelance professionals on a single digital product required exceptional UX clarity. The team created a seamless marketplace framework that simplified complex workflows and delivered instant trust across both user bases.

Executive Management
Executive Management Leadership Team, Gulf Event Connect
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Ready to Build Your Next Big Digital Solution?

Victoria Horsley

Victoria Horsley

Business Development Manager

Explore a collaborative deep dive with our experts and
discover how we would accelerate your path to digital success.

Book a Free Strategy Call
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[SOLVING DUAL-USER FRICTION IN A HIGH-STAKES DIGITAL MARKETPLACE]

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WHY GULF EVENT CONNECT'S OLD PLATFORM COULD NOT KEEP UP WITH THE BUSINESS

While Gulf Event Connect offered a powerful suite of marketplace features, the legacy product design struggled to keep pace with rapid expansion, creating user confusion between personas, onboarding drop-offs, and communication barriers regarding its subscription model.

WE NEEDED TO

  • Architect two-sided flows
  • Remove onboarding friction
  • Build high-utility UI
  • Design transparent dashboards
The Solution

Streamlined Workflows,
Maximum Control

See how we stripped away complexity to build a clean, high performance
marketplace framework that saves valuable time weekly.

[01]

DUAL-JOURNEY UX/UI FRAMEWORK

Engineered a flexible product design that seamlessly splits initial user onboarding into two targeted pathways: 'Post A Project' for hiring clients and 'Find A Service' for event freelancers.

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[02]

REAL-TIME MARKETPLACE SEARCH ENGINE

Designed an advanced search interface featuring live keyword auto-suggestions and visual category modules displaying real-time open project counts to maximise user engagement.

[03]

FREELANCER & CLIENT DASHBOARDS

Built intuitive dashboard interfaces containing verified location badges, transparent project budgets, bid tracking modules, and interactive portfolio cards to build user trust.

[04]

SCALABLE DESIGN SYSTEM

Established a comprehensive digital component library built on clean spatial layouts, functional typography, and professional color palettes to support ongoing product feature rollouts.

[In Their Own Words]

Real Stores.
Real Growth.

As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.

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Woody Mabbott

Founder - CreatorConnect
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Vibhav Taneja

Founder - Smart Sense
Client Messages Screen Shots

Woody Mabbott

Founder - CreatorConnect
Client Messages Screen Shots

Vibhav Taneja

Founder - Smart Sense
Colors & Typo
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Typeface

Inter Tight is a sleek sans-serif typeface that combines clarity with adaptability. Its sharp lines enhance readability in various formats, while its geometric design offers a modern touch, making it ideal for branding.

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Results Make The Loudest First Impression

[Our Work]

As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.

As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.

Plutos Payments

FinTech UI/UX Full-Stack Web Dev

Creator Connect

Interface Design Custom WordPress

Elite Coterie

Brand Experience WordPress Build
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01 DM Foods 02 Fajar Interior 03 Ruya Bank 04 invisilayer 05 SmartSense 06 Klensa App

[Let’s Talk]

If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.

Discuss Your Project Freely

Victoria Horsley

Victoria Horsley

Business Development Manager
Schedule a call

How can we help you?